Defining Moment Spotlight: Brooke Moreland

Brooke Moreland launched her company, Fashism.com, an online community that provides real-time fashion and style advice, one year ago. As a first-time entrepreneur, she had no idea what to expect. For a good portion of the year, she straddled two jobs, being a full-time reality TV show editor by day and a fashion entrepreneur by night. Leaving a paycheck for a personal endeavor is terrifying, risky, and unpredictable. But it can be incredibly rewarding if your idea pans out. Brooke Moreland shares how Fashism has grown to 40,000 users since it’s inception in 2008, how she devised the idea and created a website with no technical background and discloses how her startup gained traction. She reflects on her first year as an entrepreneur, and shares what she would have done differently.

Q: How did you come up with the idea for Fashism?
I got the idea in 2008. I was shopping with my husband and […] he wasn’t there for me to ask him questions. There are always a few people around you can ask, like store clerks [about your outfits], but they’re kind of biased.And I’m very indecisive when I shop. I thought, “There’s a lot of people in the world who give great advice and care about fashion, they want to help you and care about clothes.” When you buy a book on Amazon, you can read all these different reviews. I thought, “There must be a way to harness the wisdom of crowds to get advice personalized for you before you buy something.” So Joe [my husband] and I started talking about that, and I did a lot of research online. I couldn’t find anything like that that existed. There are outfit blogger sites, like Cook Book, but it wasn’t instant feedback. I thought, ‘That’s a shame, I wonder what we can do to make this [idea] happen.’

Q: How did you find a developer?
We had a friend who’s a developer. I called him up that day and told him the idea. He said, ‘that’s awesome,’ and we started working on a prototype. We had never worked on any projects together before. And it was lucky. He was in college and had some spare time. He liked the idea and said, ‘Yeah, let’s get started on something right away.’ People who are really technically skilled are few and far between and, a lot of the time, they want to do their own thing. So it’s hard to get someone who believes in your idea and will put forth the time, especially if you can’t pay them. We put together a prototype and had our friends play around with it for a little bit. We had some good responses. We took the feedback from friends and got some of our friends at Hard Candy Shell to help us out with the site design, all in the course of a year, from the end of 2008 to 2009.

Q: How did you pay for Fashism initially?
When I think of the past couple years, I owe so many favors. When I make it big I have a lot of people to help out. In September 2009, we launched to the public. All of this is on basically no money. The little money we spent on server space and paying the Hard Candy Shell guys was just my money that I had from working. I was still working a full-time job at this point. I was a [reality TV show] editor. [Fashism] is something we were doing on the side because I wasn’t in a position to quit my job. I didn’t see any money coming in for a while.

Q: What was your day like when you were doing both jobs?
When I was working full-time, I would wake up really early, write for the blog, answer e-mails, do all the marketing, plan all the events. I’d do all that before work — 5:30 or 6 range. I had to be at work at 10. If I had to have any meetings for Fashism, I’d try to plan them around my lunch hour and schedule them around my office. In the evenings, I’d try to go to as many networking events as possible where I could talk to influential people so I could grow the users. I’d put my card and fliers out there, and talk to anyone I could. I tried to go out every night, spread the word, meet people and schmooze. So it’s really intense having a full-time job and a company on the side.

Q: Do you think you waited too long to quit your full-time job?
Knowing everything I do now, I probably should have quit [much] sooner than I did, but yeah, it’s really scary not having a paycheck. I worked my entire life since I was in high school, so just the prospect of not having a paycheck scared me. I wasn’t seeking investment, I didn’t see any kind of money coming in the near future, so it was about taking that leap of faith. Now I know I would have been OK, but at that time you know there are no guarantees. So it took a little while for me to feel totally confident and quit.

Q: Why didn’t you seek out capital sooner?
I guess I just felt like there wasn’t that much that we needed money for. I wanted to prove the product worked first. At the time, I didn’t really understand what kind of value [outside capital] would add to me. I also knew it would take a lot of time to pitch, and I wanted to spend that time working on the product and finding people to use it.

Q: At what point did you decide, ‘It’s time for me to go and find some money?’
A friend of a friend who has a strong marketing background [in the fashion industry] approached me and said, “Let’s have drinks, I have some great ideas for you.” We went out and she said, ‘I’ve been looking at Fashism and have some ideas about how we can work with brands. There are things you can do to monetize the site and I really want to help you.’ I was intrigued. We started working together and then I decided to hire her full-time to be my CMO. I [thought], ‘I have an employee, I can’t have this other job too.’ She inspired me to really commit. I quit my job the next week. The day that I quit my job, I got a call from someone at the New York Times for an interview. I went to meet her and she showed up to coffee with a tape recorder. ‘We decided to do a story on you,’ she said, and she interviewed me [on the spot]. I was totally taken aback. In a way it was confirmation that I was doing the right thing. After the NY Times article came out, we got a ton of other publicity. We were on Good Morning America, The Early Show, and then investors started approaching us. That’s when I started to understand that taking an investment [might make sense]. Then we could grow faster and do all the things we wanted to do. Not only is [an investment] money, but a lot of investors bring other value — connections, and advice. Once they started approaching us, I said, ‘Yeah, this is definitely what we should be doing.’

Q: You didn’t even have to go knocking on VC’s doors? It sounds like the NYT article set everything in motion
.
Yeah, that’s pretty much what happened. I’m sure we would have had to [seek capital] around that time anyway, because we wanted to grow. Especially since we had quit our jobs. We could have tried to monetize the site without raising money, but to scale and do what we wanted to do, it really was the smart thing to try to raise a little. I think we bootstrapped it for as long as we possibly could and took it as far as we could, but we needed funding to try and take Fashism to the next level.

Q: What were you able to accomplish without funding? And what will you able to accomplish now that you’ll have it?
What we’ve accomplished is a nice working product, community, users, a lot of interest and a lot of press. We didn’t have PR or anything, all the press is via word of mouth. The NY Times mentioned Fashism. So did a ton of mainstream magazines and TV programs. All of that gave us a big audience. Our average time on the site is 15 minutes, so our users are really engaged — we tapped into something they really liked. We have about about 40,000 registered users now. And we have an iPhone app.

Q: How has having a mobile app changed your site?
We released an iPhone app on August 30th of this year, which was huge because it really contributed to the number of people who upload. It’s very easy for people to comment, but it’s always been a little challenging to get people to upload and create the photos. After we released the iPhone app, uploads went crazy. Our usership went from 10,000 to 20,000 in one week. The registered users doubled and the amount of content people created tripled. We [formed] a team of moderators, mostly family members since we don’t have any money. Now we have people watching the site around the clock. There’s always new stuff, and you have to be careful because it’s a user-generated community. You have to make sure trolls don’t come and terrorize other people. We always knew Fashism was going to be mobile, but having an app is just different. It reminds people, ‘Hey this is something I could do when I’m out.’ Having an app is critical. I think I underestimated how crucial it’d be to actually have the iPhone app.

Q: In retrospect, is there anything you would have done differently and anything you wish you had known when you started out?
Now I have a lot more confidence than I did when I first started out. I’d never started a company before. I’d never gone out on my own. I’d never pitched an investor. I’d never pitched myself to the press. I’d never done any of that stuff. And as much as I knew I had a good idea, I guess I was missing a little bit of that cocky attitude. ‘This is what I’m doing, listen to me.’ If I could go back, I would have quit my job sooner, [raised] more money, and just done it all instead of taking my time and testing the waters. But you know, it was my first time, so there’s a little bit of a learning curve in all this stuff.

Source: Entrepreneur.com

Defining Moment Spotlight: Alicia Morga

Alicia Morga’s resume is chock full of brand names, like a B.A. from Stanford University, a JD from Stanford Law School, an investment banking position with Goldman, Sachs & Co, and time at the Carlyle Group, but it doesn’t tell the whole story. She was born number eight to a Mexican-American family of 11 children, and due to a lack of resources, found herself in foster care for most of her childhood. Having recently sold Consorte Media, a digital media company she founded five years ago, Alicia finds herself eager to tell her story. You can find her personal blog here and her posts at Fast Company here. Here’s her story…

***

“You live in a fantasy world,” I was once told. It stopped me cold. From talking about my dreams, from talking about me. It’s taken a few years, but I finally reached the point where I wanted, needed even, to tell my story.

Recently Angelica Perez-Litwin who runs a website called NewLatinas.net asked me to tell my story on camera. I had put my story in writing, but not on film. So I reached out to a few friends who had expertise in filmmaking and asked them to help me. The process was illuminating. I found it difficult to talk about myself and my experiences. I was also a little unnerved by the cameras and the need for makeup.

That said, I really enjoyed learning about the craft and found that telling my story on camera has helped pull out different threads. More importantly, I have found that, regardless of the medium, telling my story is paramount to acknowledging it, growing from it, and ultimately, letting it go. Freeing me to write another one.

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What Entrepreneurship Means from Alicia Morga on Vimeo.

Do you struggle, as Alicia has, to talk about yourself and your dreams? Have you found your defining moment as Alicia did? Today’s challenge can be tomorrow’s defining moment! Contact Sheeba Varghese to help you get started on creating your own defining moment at sheeba@definingmoments365.com.

Defining Moment Spotlight: Indra Nooyi

Our journey in life is full of challenges that provide opportunity and growth for us to move beyond our limiting beliefs and circumstances. One such example, is the inspirational story of the CEO of Pepsi Co. and one of Fortune/Time Magazine’s most influential women in the world – Indra Krishnamoorthy Nooyi:

It’s a simple story of an Indian woman who came from a traditional Chennai home in India, to pursue higher studies in the U.S. with very little money and no safety net. If she failed, she failed. This determined young woman, who while studying in Connecticut, worked as a receptionist from midnight to sunrise to earn money and struggled to put together $50 to buy herself a business suit for her first job interview out of Yale. Incidentally, she wasn’t comfortable trying out a formal business suit and ended up buying trousers that reached down only to her ankles. Rejected at the interview, she turned to her professor at the school who asked her what she would wear if she were to be in India. To her reply that it would be a sari, the professor advised her to remain true to her authentic self. Thus, she wore a sari for her next interview. She got the job and continued to maintain that philosophy for the rest of her career. As she says, “I’m so secure in myself; I don’t have to be American to play in the corporate life.”

She worked hard and eventually ended up working for the Boston Consulting Group in 1980. Six years later, she joined Motorola in 1986 as the Vice-President and Director of Corporate Strategy & Planning. She moved to Asea Brown Boveri in 1990 and spent four years as Vice President (corporate strategy & planning). She was part of the top management team responsible for the company’s U.S. business as well as its worldwide industrial businesses, generating about one-third of ABB’s $30 billion in global sales. Eventually she went on to become the CEO of Pepsi, one of the biggest brands in the world. She was also listed as one of the most powerful women in the world by Forbes.

In her corporate world, Indra is in the middle of intriguing business maneuvers and chaotic multi-million dollar moves but when she enters her home, it is like entering a sanctuary of tranquility. Even though Indra is so powerful, she still appreciates her humble roots, and never fails to spend time with her family and kids. She is an amazing woman who never gave up and eventually found her defining moment in life. Do you need an extra push to find your defining moment? Perhaps, you’re going through challenges and you feel like there’s no hope. Today’s challenge can be tomorrow’s defining moment! Contact Sheeba Varghese to help you get started on creating your own defining moment at sheeba@definingmoments365.com.

Defining Moment Spotlight: Scott Harrison

Scott Harrison, founder of CharityWater.org. A regular guy who finally found his defining moment.

Here’s Scott’s Story.

In 2004, I left the streets of New York City for the shores of West Africa. I’d made my living for years in the big Apple promoting top nightclubs and fashion events, for the most part living selfishly and arrogantly. Desperately unhappy, I needed to change. Faced with spiritual bankruptcy, I wanted desperately to revive a lost Christian faith with action and asked the question: What would the opposite of my life look like?

I signed up for volunteer service aboard a floating hospital with a group called Mercy Ships, a humanitarian organization which offered free medical care in the world’s poorest nations. Operating on surgery ships, they’d built a 25-year track record of astonishing results yet I’d never heard of them.

Top doctors and surgeons from all over the world left their practices and fancy lives to operate for free on thousands who had no access to medical care. I soon found the organization to be full of remarkable people. The chief medical officer was a surgeon who left Los Angeles to volunteer for two weeks – 23 years ago. He never looked or went back. I took the position of ship photojournalist, and immediately traveled to Africa. At first, being the Connecticut Yankee in King Arthur’s court felt strange. I traded my spacious midtown loft for a 150-square-foot cabin with bunk beds, roommates and cockroaches. Fancy restaurants were replaced by a mess hall feeding 400+ Army style. A prince in New York, now I was living in close community with 350 others. I felt like a pauper.

But once off the ship, I realized how good I really had it. In new surroundings, I was utterly astonished at the poverty that came into focus through my camera lens. Often through tears, I documented life and human suffering I’d thought unimaginable. In West Africa, I was a prince again. A king, in fact. A man with a bed and clean running water and food in my stomach.

I fell in love with Liberia – a country with no public electricity, running water or sewage – Spending time in a leper colony and many remote villages, I put a face to the world’s 1.2 billion living in poverty. Those living on less than $365 a year – money I used to blow on a bottle of Grey Goose vodka at a fancy club. Before tip.

Our medical staff would hold patient intake “screenings” and thousands would wait in line to be seen, many afflicted with deformities even Clive Barker hadn’t thought of. Enormous, suffocating tumors – cleft lips, faces eaten by bacteria from water-borne diseases. I learned many of these medical conditions also existed here in the west, but were taken care of – never allowed to progress. The amount of blind people without access to the 20-minute cataract surgery that could restore their sight astonished me – all part of this new world.

Over the next eight months, I met patients who taught me the meaning of courage. Many of them had been slowly suffocating to death for years and yet pressing on. Praying, hoping, surviving. It was an honor to photograph them. It was an honor to know them.

Charity.

For me, charity is practical. It’s sometimes easy, more often inconvenient, but always necessary. It’s the ability to use one’s position of influence, relative wealth and power to affect lives for the better. charity is singular and achievable.

There’s a biblical parable about a man beaten near death by robbers. He’s stripped naked and lying roadside. Most people pass him by, but one man stops. He picks him up and bandages his wounds. He puts him on his horse and walks alongside until they reach an inn. He checks him in and throws down his Amex. “Whatever he needs until he gets better.”

Because he could.

The dictionary defines charity as simply the act of giving voluntarily to those in need. It’s taken from the word “caritas,” or simply, love. In Colossians 3, the Bible instructs readers to “put on charity, which is the bond of perfectness.”

Although I’m still not sure what that means, I love the idea. To wear charity.

-Scott Harrison

Perhaps you’re in a similar situation as Scott and you need to change your life. Today’s challenge can be tomorrow’s defining moment! Contact Sheeba Varghese to help you get started on creating your own defining moment sheeba@definingmoments365.com.

Defining Moment Spotlight: Simon Cowell

Little does anyone know that Simon Cowell began his career as a modest mailroom clerk for EMI Music Publishing where his father worked. His connections eventually got him rehired as the assistant to an A&R man. From there, he worked his way up to becoming a record producer. However it wasn’t long before he left the company to set up his own label, Fanfare, with partner Iain Burton. In 1989, Fanfare’s mother company folded, driving the business into bankruptcy, forcing Cowell, deeply in debt, to move back in with his parents. BMG offered the position of A&R Consultant to Cowell when he was only 30 years old. After that, his career took off as he signed several successful artists such as the boy band Westlife and Robson & Jerome. Not only has Simon made records, he also breaks them: over a ten year period, via his company ‘S Records’, he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band ‘Westlife’ has achieved an impressive 10 Number 1 hits alone. However he became popular when he joined American Idol in 2002, and he started making brutally honest comments. People like “the unusual”; hence his sardonic and biting comments caused the shows rating to soar. In 2003 he sold his share of his company S-Records for a staggering $42 million, making him an instant millionaire. Simon Cowell attained his defining moment by not allowing failures to get the best of him. Although he was knee high in debt, Simon was able to overcome the hurdles and ultimately built a successful career.

Are you ready to make a change in your career? Are you in debt and at a loss of what to do next? Perhaps, this could be the challenge that will open the doors to new possibilities in your life. Today’s challenge can be tomorrow’s defining moment! Contact Sheeba Varghese to help you get started on creating your own defining moment sheeba@definingmoments365.com

Defining Moment Spotlight: Tyler Perry

Tyler Perry (American playwright, screenwriter, actor, director, and producer of indie films and stage plays)

When he first decided to pursue his dream, he lost everything and was living out of his car. His parents rejected what he was doing, and he was ultimately deemed a failure. Working at a variety of jobs that included used car salesman and collection agent, he scraped together $12,000 in savings. In 1992 he rented out Atlanta’s 14th Street Playhouse and mounted his own production of I Know I’ve Been Changed, with himself as director, producer, promoter, and star. Perry from then on, even after becoming successful, would insist on total creative control over his productions; it was the way he had learned to work.

At first, however, it was a disaster. A grand total of 30 people showed up during the play’s weekend run, by the end of which Perry was discouraged and nearly broke. However, an investment from one of the 30 original attendees kept him from giving up. He performed “I Know I’ve Been Changed” in Atlanta and other smaller southeastern cities over the next few years, losing a job each time he took off to rehearse and present the play. Perry continued to hemorrhage money and to edge closer to homelessness. In 1997 he hit bottom. “I couldn’t eat. I was living in my car, with a friend, or at one of those pay-by-the-week hotels. It was a nightmare for me.” Perry’s mother, Maxine, tried to convince him to give up his theatrical quest, and one of their telephone conversations turned into a confrontation. Instead of being angry, he found that he experienced feelings of forgiveness.

Perseverance Paid Off

Perry rented Atlanta’s House of Blues for one final try at theatrical success in early 1998. The heat in the theater went out, and Perry had feelings of despair as he put on his costume in a freezing dressing room. “This is it. I’m not doing this anymore.”, said Perry. But he happened to look out the window and saw a block-long line of people waiting to see the show. The House of Blues sold out eight times in a row, forcing Perry to move the production to the much larger Fox Theatre. Nine thousand people viewed Perry’s play, the Washington Post estimated, and gave the show a positive review; the theater scene that until then had often been referred to as the chitlin’ circuit soon had the new name of urban theater. Producers who had turned Perry down quickly approached him about new projects, but he chose to collaborate with Dallas evangelical pastor, T.D. Jakes on an adaptation of his book, Woman Thou Art Loosed.

The challenges he faced in his journey gave him opportunity to persevere and create many defining moments in his life. Now he’s one of the wealthiest African Americans in Hollywood, and according to Forbes, he earned $75 million in 2008. Tyler Perry was able to achieve his defining moment by not giving up on his life-long dream. Are you ready to create your defining moment? Contact Sheeba Varghese to help you get started, sheeba@definingmoments365.com.

Source:

“Biography,” Tyler Perry, www.tylerperry.com (August 7, 2005).

“Diary of a Mad Black Woman,” Cinema Review, www.cinemareview.com/cast.asp?movieid=449905&castid=3521 (August 7, 2005).

How You Can Afford An Ivy League Education

Private universities can be very expensive. However, failure to obtain a degree at an elite university as a result of expensive costs should not be a hindrance for students. Don’t allow the staggering price tags to steer you away from considering them as a viable option. Many students that attend the top Ivy League universities come from families making under $60K a year. These universities offer scholarships and financial aid that significantly lower the final price tag for parents. Consequently, there are smaller colleges that are also trying to attract students by offering scholarships, as well. This article by U.S. News is a great example of attaining an Ivy League education for an affordable price.

http://www.usnews.com/articles/education/paying-for-college/2010/08/17/best-value-colleges-give-big-scholarships-deep-discounts.html

The Future of Education – Khan Academy

The largest school in the world is run (and taught) by one man. Simple, clear, direct, no frills, no tricks. Have you ever had one of those “when I retire and have enough money, I’ll change the world” plans? Salman “Sal” Khan did. And if you look at his resume which lists work at tech & finance firms, you can see that he was on his way to making that money. But he didn’t want to wait. Just a computer blackboard, YouTube, a great attitude, a gift for straightforward teaching, and a love of sharing. Sal Khan is a new hero. He’s simple and straightforward. No fancy diagrams, just factual and intimate teaching. He represents the future. Leaders of our educational system (in the US at least) need to take notice. What Sal has made possible, is access to this world class education to the third world, where the teacher is just a notch above the student. Sal’s content is free, and there are people out there making local servers where his entire content library is available to remote areas (without any internet access) and poor kids. This is great for parents as a resource for their children and one that is great for adults looking beyond their immediate possibilities of life choices. Find out more about the Khan Academy.

CNN Article:
http://money.cnn.com/2010/08/23/technology/sal_khan_academy.fortune/index.htm

“The secret of success in life…

success

“The secret of success in life is for a man to be ready for his opportunity when it comes.” Benjamin Disraeli

The way to have a successful life is by training your mind to win. Personal development has become ever more popular in today’s demanding world for everything from weight loss, career development, to public speaking. While the tools and methods used to attain the desired personal development outcome may vary from high priced seminars to moderately priced books, there are a number of simple steps that can be used to get you started on the right path to reach your own personal development goal, such as:

1) Setting Goals

It is essential to have a clear goal in mind to achieve your own particular personal development requirements. Ask yourself exactly what it is that you wish to achieve and the more refined and clear your goal the more chance you will have of successfully attaining it.

2) Identify the Cause

A good starting point with personal development is to look at how you got to where you are right now. For example, if your area of personal development relates to weight loss then look at what lifestyle factors contributed to your weight problem to start with. Write down everything you can think of that contributed to the problem and then analyze how you can modify each factor to get the result you desire.

3) Make a Plan

Once you have decided on your goal then formulate a plan that details the steps you will take to reach your goal. Use the details you uncovered when identifying the cause of the problem and expand on these to incorporate as much detail as possible on how you can achieve your personal development goal.

4) Focus and Commitment

Once you know your goal and have designed your plan you then need to focus on your goal and commit to the plan you have designed. Set aside a certain amount of time each day to work on your plan and do not allow general daily chores to distract you from what you need to do. Once you have become accustomed to working on your plan each day it will become a habit and therefore easier over time to stick too.

5) Look for Inspiration

It will be of great benefit to look for inspiration from others that have overcome the same personal development challenge as your own. This can be in the form of books, seminars, courses or even a person from your local community that you may be able to contact to get some tips or advice.

Personal development is about identifying areas of your life that you wish to change for the better and having an attitude of continual self-improvement. No matter which area of your life you intend to improve by following the steps outlined above and committing to the plan you can be assured of achieving your goals and in doing so gain more confidence to not only achieve other personal development goals but do it quicker and easier each time.

“Every student in America…

classroom

“Every student in America should graduate ready for college, a career, and life.” – Microsoft Chairman Bill Gates

College life is totally new for students as compared to the sheltered one they are used to in school. It involves a chance to see the world from close quarters, freedom, and independence. The students are no longer shielded by a protective covering of school and parents, and the freedom brings a lot of responsibility with it. Students learn, often in a harsh way, that things do not necessarily go as they might have planned.

It has been seen that people who have set goals, committed to in writing, and being worked upon, are much more likely to achieve, than those who only have a notion about it. This is the power of goal setting- it makes us achieve what we want to, and thus makes us endeavor for it till it is finally achieved. This is because while the human brain is very good at processing huge amount of information, it needs direction so as to give importance and priorities to the various choices that are available to a person. This is what keeps a person from straying to do unnecessary things.

According to a study by W. Haley, students decide on their majors even before their classes begin and 12% expect to change it at some point of time. But 65%-85% actually change their plans for majoring. While 8% of undergrads expect to spend more than 4 years to complete their degrees, 60% end up taking more time. Further, while 2% expect to fail a course, 16% actually do; and while only 1% of students expect to drop out, 40% actually do drop out!

This trend clearly shows the lack of goal setting by college students. If you want to succeed in your college life and also after that, the direction your life takes, and the way you go about it should be clearly defined by your goals. While all of us have notions, of what we want to do, and where we want to be in life, these are clearly different from goals. Notions are only a rough idea about the way we feel. Goals are more specific and concise than notions. They clearly define what we want, in an accurate manner, so that we have a perfect vision and a direction. Thus, while every student has a notion that he/she wont drop out of college, a goal would be more like; I will complete college in four years.

However, still people find that they do many things that are not required, at least at the moment, or which can wait. To keep the mind focused on a particular achievement that is desired, it is important to have goals that will always ensure that the brain gives first priority to the actions resulting towards the fulfillment of those goals.

It is desirable to break down the goal into smaller sub-goals, which can be achieved one at a time. This will keep a person from being overwhelmed, especially by large goals that takes a longer period of time to achieve. This also keeps a person from straying away from the goal due to the goal seeming unattainable. A series of short-term goals ensure that the person remains on the track of achieving the long-term goal. Small, but continuous success with a series of short-term goals also acts as a motivation factor, which keeps a person going.

© 2010 Defining Moments 365 LLC.